2024 DMARC Update - Email Deliverability

What is changing?

In October 2023, Google and Yahoo announced an update to their email sender requirements for inbound mail focused on bulk senders. Beginning February 2024, any company sending over 5000 emails daily must use Domain-based Message Authentication Reporting and Conformance (DMARC). This security technology has been available for some time and is already used by most enterprises, so this move is meant to bring the rest up to speed. 

What is DMARC, and why is it required?

There are three pieces of security working together in this process. Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) give protection against being impersonated through better authentication, while DMARC creates a notification channel back to the domain-name owner to collect information on whether their email is being spoofed. This affects deliverability by dropping any emails that are flagged through these processes as spam. 

What should I be doing?

So, what does this mean for you and emails sent through MaidCentral? Well, as we mentioned, DMARC is not new, and we have had that security in place long before it was required by this change. Additionally, it is not common for a MaidCentral partner to send more than 5000 emails daily, which is the main focus of this update. 

If you are using the MaidCentral Sendgrid account (unless you had purposely created your own Sendgrid account to use with MaidCentral or are an older partner that did not switch to the MaidCetnral SendGrid when it was offered, you are on the MaidCentral SendGrid account), you will not need to do anything.

If you use your own SendGrid account for your MaidCentral emails, here is a great article on the steps to implement this. 



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