Sales KPI

In Maid Central, the sales KPI report is a comprehensive document that provides an in-depth analysis of sales performance based on predefined metrics. It offers a summary of key metrics, such as revenue, conversion rates, Service Set acquisition, Loss, and much more. This report allows you to monitor and evaluate their sales team's effectiveness, identify areas of improvement, and make data-driven decisions to optimize sales strategies. By tracking and analyzing these KPIs, organizations can gain valuable insights into their sales performance, set realistic goals, and drive overall sales success.

Things to know about the Sales KPI : 

• All data is date specific, you will potentially see numbers higher than 100% on conversions due to the ability to quote/sell, services that were created prior to the date range selected.

Filters

On the top right side of the report under the date picker, you can choose to filter Branches, Scope Groups, Scopes of work, and specific employees 

• Branches will be listed above scope groups, as seen above Mc Cleaners and Support Maids are branches, Residential Cleaning  is the scope group

Employees

At the top of the report, you will see a list of your sales team, or any employee who has contributed to a Lead, Sale, or Quote of a customer! 

• Employees are ranked by the total "Weekly Revenue" brought in by that employee in the date range
• Credit for Leads/Quotes/Books is given to the employee who created the Lead, quote, or Book.
  • There is no way for an employee to take over, or take "ownership" of a lead/quote.
    • Booking credit can be changed under the Service Set information > Edit > Booked By Section.
    • Please note:  This information will be updated in the Service Set Pricing report but will not change the booking information on the Sales KPI report.

• • The 1st person to quote the customer gets the quoted credit
  • Losses are counted against the original "booked by" employee and their weekly revenue

Weekly revenue can be found by clicking on the employee name, to pull up the data drill down seen below

MaidCentral

You will notice a new employee who has joined your team on the sales KPI and that is MaidCentral! 

• All leads obtained through the Lead from Iframe, Lead form Post and Quoting Tool Iframe will be categorized under MaidCentral. This includes any leads sourced from these channels that are not directly entered by an employee 
• Grouping these leads and using the Lead source information at the bottom of the report, simplifies the lead management process and ensures that all relevant leads are properly attributed to the respective source. This centralized approach streamlines lead tracking, follow-up activities, and overall sales and marketing efforts.

Sales

The sales KPI will break your sales data down into 2 columns. recurring and one time although similar these 2 columns work slightly different

Recurring

• A Recurring Sale refers to any Service set that is booked with a recurring frequency such as Weekly, Bi-Weekly, Monthly, or any other specified recurrence. In this case, the system considers the booked service set and calculates its "Weekly Revenue."
  • For instance, let's consider the following job. If the service is booked bi-weekly, meaning it occurs twice a month, the calculation for weekly revenue would be as follows: 140 (service cost) multiplied by 2 (number of cleans per month) equals 280. Dividing 280 by 4 (the number of weeks in a month) results in a weekly revenue of $70.00.

• Loss: A Recurring Loss refers to any service set that was scheduled but was canceled before completion or any recurring service set that had its service canceled within the selected date range. 
  • The calculation for Weekly Revenue in such cases follows the same methodology as for regular sales.

One Time

• Sales: A one-time sale refers to a service set that is booked with the frequency of Single or On Demand. In these cases, the calculation for Weekly Revenue involves adding the base rate to any applicable rate modifiers.
  • Unlike recurring sales, the calculation does not involve dividing the rate by the number of days in the month. as it is considered one-time revenue. This approach ensures that the revenue calculation for one-time sales accurately reflects the base rate and any additional modifiers that may affect the pricing structure.
• Loss: A Loss for One-Time Services occurs when a service set is booked but subsequently canceled before the job is completed. In such cases, the revenue associated with the canceled service set is considered a loss.

Sources and Conversions

• Towards the bottom of the sales Key Performance Indicator (KPI) dashboard, you will find valuable insights regarding your lead sources and their corresponding lead conversion percentages.
  • The specific lead sources displayed on the dashboard will depend on the configuration of your Lead form POST and the way customer sources are set up in the Company Tab > Customer Sources section. This visual representation provides you with a convenient means to track and monitor the various websites or sources through which your leads are signing up. It also allows you to determine the contribution of each source toward generating leads for your business.
• Adjacent to the Lead Sources section, you will find the Lead Conversion percentages, which provide valuable insights into the conversion rates at different stages of the sales process.
  • the Leads to Quotes conversion percentage indicates the proportion of leads that successfully progress to the quote stage. Similarly, the Quotes to Sales conversion percentage reflects the rate at which quotes are converted into actual sales.
  • These percentages offer a comprehensive view of the conversion journey, from leads to quotes, quotes to sales, and everything in between. The Lead Conversion percentages offer a quantifiable measure of the effectiveness and efficiency of your sales pipeline. By analyzing these conversion rates, you can assess the performance of your sales and marketing efforts at each stage

Branch Breakdowns

For partners that have multiple branches, there will be a section at the bottom that breaks down and compares each branch as seen below! 

Data Drilldown

The sales KPI can be used for much more by understanding how to use the data drill down and manipulate the data beyond the visuals. Below is a video of some examples of using the data drill down to pull sets of data that don't exist as a visual on the report.